Ferrules are a fairly basic piece of hardware once you look into them; they are simply small metal “cups” which hold the ball end of the string in place as it is fed through the back of the guitar.
The advantages compared to a “string though top” setup are pretty wide ranging, but the main attraction is that they allow the strings movement to resonate more efficiently through the wood of the guitars body, giving a much more honest tone to the sound, really emphasising that classic Tele® snap and twang that has proven so popular in recent decades.